New book and DVD film ‘Go-Jonny-Go’
encourages under 25 year olds to take a more entrepreneurial approach
to career planning
This Saturday 20 November during National
Enterprise Week, sees the launch of ‘Go-Jonny-Go’ a
unique careers advice DVD and guidebook set for school-leavers,
graduates and first jobbers. Based on the real world requirements
of today’s work market, it provides expert careers information,
builds self-belief and helps people create an individual brand for
'Go-Jonny-Go', written by career management expert Sally Campbell,
is the first ever careers advice guide which provides a feature-length
training film for the consumer. Together the guidebook and the film
offer young people an eight-step process for effective self-marketing
and act as personal trainer, coach and mentor throughout the early
West Sussex-based author Campbell says: “Young people can
benefit hugely from taking time to decide what makes them tick and
the skills they offer before carefully matching these to an employer’s
needs. With Tony Blair aiming for 50% of all school leavers to attend
university by 2010, the competition for jobs is getting tougher
and sound preparation and research is essential to get the work
you want. In response to this need, I wrote 'Go-Jonny-Go' with the
aim of fostering a more enterprising, self-reliant approach to the
world of work and career management.”
The 55 minute DVD film is a refreshing learning resource telling
the story of six college friends preparing for the job market, guided
by Randall, their ‘personal trainer’. Highlights of
the film are the good, the bad and the ugly of candidate interview
styles, views from employers and a section on the power of body
language to increase your interview or presentation impact.
Supporting the DVD, the Guidebook includes personal assessment exercises
vital for self-knowledge. It contains quotes from HR professionals
explaining what they want to hear from candidates and why. It looks
at an entrepreneurial approach to creative job finding, effective
ways to research and approach organisations, and how you can differentiate
yourself in a tough job market by being just 1% more accomplished
than your competitors.
The Go-Jonny-Go pack is published by Brand4Work
and will launch into all major retail book stores from Saturday
20 November. The pack retails at £24.99.
Sally Campbell, Founder, Brand4Work T: 07767 888792
Ali Waters, PR consultant, AWPR T: 07947 472578
Please call to request copies of the Go-Jonny-Go
book and DVD set or for interviews and images.
1.00pm - Saturday 20 November at the Stationary Department, Ground
Floor, John Lewis Department Store on Oxford Street. Use main oxford
street entrance. Actors from the DVD film will perform a comedy
sketch and interviews are available with author Sally Campbell.
Interviews are available with Sally Campbell an expert in career
advice and management with over twelve years experience, plus several
employers/ HR directors/ educationalists/ students/ parents.
Film copies available at 14 minutes and 55 minutes duration.
Pack photography and shots of author Sally Campbell also available.